BuyASubie ยท 2026 Impreza

The Smart-Money Starter Subie.

AWD standard in a practical hatch that starts in the twenties โ€” the least expensive way into a new Subaru, and nothing about it feels like a compromise. Two trims, one easy decision, and the out-the-door number in writing.

2 trims, $26,595 to $29,495 starting MSRP
AWD standard โ€” rare at this price
OTD pricing before you arrive
๐Ÿ”‘ 2026 Impreza
Let's Find Your Impreza

Tell us who you are. We'll come back with real numbers and the trim that fits.

Real person, real reply โ€” within the hour, 9amโ€“9pm PT.

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You're in!

Expect a text within the hour (9amโ€“9pm PT).

Two Trims. One Easy Call.

Subaru kept it simple. So will we โ€” here's the honest difference.

All prices are starting MSRP โ€” your out-the-door number comes in writing.

Which Impreza Is Actually Yours?

The Impreza question is usually less "which trim" and more "is this the right car" โ€” so here's both.

The First-Car / First-Subaru Buyer

Sport. It's the least expensive new Subaru, the safety suite is the same one in the $50k cars, and the hatch swallows more than you'd guess. This is the smart-money answer, full stop.

The Daily Commuter Who Likes Driving

RS โ€” the 180-hp engine transforms freeway merges, and the chassis is legitimately fun. But cross-shop it against the Crosstrek Premium yourself; RS is the sharper drive, Crosstrek the higher seat and clearance.

The Budget-Capped Buyer

If the number is the number, tell us. Sometimes the honest answer is a new Sport; sometimes it's a used Crosstrek or Impreza with more equipment for less money. We'll show you both, no push either way.

We run the new-vs-used math both ways on every Impreza deal โ€” at this end of the market it matters most.

Your Impreza Is A Text Away.

Name, number, trim โ€” or just "help me pick." We handle the rest.

Start My Deal โ†’