AWD standard in a practical hatch that starts in the twenties — the least expensive way into a new Subaru, and nothing about it feels like a compromise. Two trims, one easy decision, and the out-the-door number in writing.
Tell us who you are. We'll come back with real numbers and the trim that fits.
Expect a text within the hour (9am–9pm PT).
The 2026 Impreza Lineup
Subaru kept it simple. So will we — here's the honest difference.
2.0-liter, 152 hp, the 11.6-inch screen, full EyeSight, and standard AWD nothing else in this price range offers. Trade-off: the engine is adequate, not eager — fine in town, working hard on the grade.
The 2.5-liter with 180 hp — the same engine as the Crosstrek and Forester — plus sportier suspension and 18s. Trade-off: at this number you're one step from a Crosstrek, and we'll tell you honestly which fits better.
All prices are starting MSRP — your out-the-door number comes in writing.
2026 Impreza SportMagnetite Gray Metallic · Stock #T8290533 · In transit
$28,381MSRP $28,296
2026 Impreza SportIce Silver Metallic · Stock #T8289782 · In transit
$30,281MSRP $30,196
2026 Impreza SportIce Silver Metallic · Stock #T8278257 · Available now
$30,719MSRP $30,634
2026 Impreza SportCrystal Black Silica · Stock #T8281272 · Available now
$30,719MSRP $30,634
2026 Impreza RSCrystal White Pearl · Stock #T8281447 · Available now
$31,623MSRP $31,538
2026 Impreza RSPure Red · Stock #T8283711 · Available now
$31,631MSRP $31,546
Current AutoNation Subaru Carlsbad listings, including available and in-transit vehicles. Prices pulled September 2, 2026 · includes the $85 doc fee · excludes tax, title and registration · subject to prior sale. Click any car for its complete BuyASubie page.
Honest Guidance
The Impreza question is usually less "which trim" and more "is this the right car" — so here's both.
Sport. It's the least expensive new Subaru, the safety suite is the same one in the $50k cars, and the hatch swallows more than you'd guess. This is the smart-money answer, full stop.
RS — the 180-hp engine transforms freeway merges, and the chassis is legitimately fun. But cross-shop it against the Crosstrek Premium yourself; RS is the sharper drive, Crosstrek the higher seat and clearance.
If the number is the number, tell us. Sometimes the honest answer is a new Sport; sometimes it's a used Crosstrek or Impreza with more equipment for less money. We'll show you both, no push either way.
We run the new-vs-used math both ways on every Impreza deal — at this end of the market it matters most.
Straight Answers
The entry point to the lineup — and the one model where we'll regularly point you at a different car.
Sport at $26,595 starting MSRP is the first-Subie commuter answer — symmetrical AWD, hatchback practicality, and the lowest entry price in the Subaru lineup. RS at $29,495 adds the 2.5-liter engine for drivers who want more than adequate. At the RS number you're one step from a Crosstrek, and we'll tell you honestly which fits you better.
RS starts at $29,495 versus $26,595 for Sport starting MSRP. In the Sport, the engine is adequate, not eager — fine in town, working hard on the grade. The RS 2.5 fixes that if you like driving and use freeway on-ramps and mountain roads. But at $29,495 you're within reach of a Crosstrek Premium, which we'll cross-shop with you rather than just selling you the RS.
They're closer than the marketing suggests — the Crosstrek is essentially a lifted Impreza with more ground clearance and roof rails. Impreza Sport at $26,595 starting MSRP is the lower entry point and drives a touch tighter. Crosstrek Premium at $27,995 gets you the ride height, the rails, and stronger resale. If the price gap is under $1,500 on the specific cars in stock, most buyers should take the Crosstrek.
The Impreza Sport, at $26,595 starting MSRP, is the entry point to the lineup — and it still includes symmetrical all-wheel drive as standard, which most cars at that price don't offer at all. It's a real first car and a real first Subaru. If your budget is capped below that, tell us the number and we'll show you what's on the used lot instead.
Yes — both the Sport and the RS come with Subaru's symmetrical all-wheel drive as standard. There is no front-wheel-drive Impreza. That's the core of the value argument at this price: you're getting a genuine AWD hatchback starting at $26,595 MSRP, in a segment where most competitors charge extra for AWD or don't offer it.
It's one of the better arguments in the segment — standard AWD, hatchback practicality, Subaru's safety reputation, and the lowest price of entry in the lineup at $26,595 starting MSRP for the Sport. For a new or teen driver in Southern California, the wet-road and freeway stability matter more than any spec sheet. We'll walk any family through it with no pressure, in person or by video.
Question not here? Text it to us — real person, real reply, within the hour, 9am–9pm PT.
Name, number, trim — or just "help me pick." We handle the rest.
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