BuyASubie · 2026 Impreza
2026 Subaru Impreza

The Smart-Money Starter Subie.

AWD standard in a practical hatch that starts in the twenties — the least expensive way into a new Subaru, and nothing about it feels like a compromise. Two trims, one easy decision, and the out-the-door number in writing.

2 trims, $26,595 to $29,495 starting MSRP
AWD standard — rare at this price
OTD pricing before you arrive
🔑 2026 Impreza
Let's Find Your Impreza

Tell us who you are. We'll come back with real numbers and the trim that fits.

Real person, real reply — within the hour, 9am–9pm PT.

You're in!

Expect a text within the hour (9am–9pm PT).

Two Trims. One Easy Call.

Subaru kept it simple. So will we — here's the honest difference.

All prices are starting MSRP — your out-the-door number comes in writing.

6 Imprezas currently listed — from $28,381

See all 318 current listings →

Current AutoNation Subaru Carlsbad listings, including available and in-transit vehicles. Prices pulled September 2, 2026 · includes the $85 doc fee · excludes tax, title and registration · subject to prior sale. Click any car for its complete BuyASubie page.

Which Impreza Is Actually Yours?

The Impreza question is usually less "which trim" and more "is this the right car" — so here's both.

The First-Car / First-Subaru Buyer

Sport. It's the least expensive new Subaru, the safety suite is the same one in the $50k cars, and the hatch swallows more than you'd guess. This is the smart-money answer, full stop.

The Daily Commuter Who Likes Driving

RS — the 180-hp engine transforms freeway merges, and the chassis is legitimately fun. But cross-shop it against the Crosstrek Premium yourself; RS is the sharper drive, Crosstrek the higher seat and clearance.

The Budget-Capped Buyer

If the number is the number, tell us. Sometimes the honest answer is a new Sport; sometimes it's a used Crosstrek or Impreza with more equipment for less money. We'll show you both, no push either way.

We run the new-vs-used math both ways on every Impreza deal — at this end of the market it matters most.

Questions People Actually Ask.

The entry point to the lineup — and the one model where we'll regularly point you at a different car.

Which Impreza trim should I get?

Sport at $26,595 starting MSRP is the first-Subie commuter answer — symmetrical AWD, hatchback practicality, and the lowest entry price in the Subaru lineup. RS at $29,495 adds the 2.5-liter engine for drivers who want more than adequate. At the RS number you're one step from a Crosstrek, and we'll tell you honestly which fits you better.

Impreza Sport vs RS — is the bigger engine worth it?

RS starts at $29,495 versus $26,595 for Sport starting MSRP. In the Sport, the engine is adequate, not eager — fine in town, working hard on the grade. The RS 2.5 fixes that if you like driving and use freeway on-ramps and mountain roads. But at $29,495 you're within reach of a Crosstrek Premium, which we'll cross-shop with you rather than just selling you the RS.

Is the Impreza or the Crosstrek the better buy?

They're closer than the marketing suggests — the Crosstrek is essentially a lifted Impreza with more ground clearance and roof rails. Impreza Sport at $26,595 starting MSRP is the lower entry point and drives a touch tighter. Crosstrek Premium at $27,995 gets you the ride height, the rails, and stronger resale. If the price gap is under $1,500 on the specific cars in stock, most buyers should take the Crosstrek.

What's the cheapest new Subaru?

The Impreza Sport, at $26,595 starting MSRP, is the entry point to the lineup — and it still includes symmetrical all-wheel drive as standard, which most cars at that price don't offer at all. It's a real first car and a real first Subaru. If your budget is capped below that, tell us the number and we'll show you what's on the used lot instead.

Does the Impreza have all-wheel drive?

Yes — both the Sport and the RS come with Subaru's symmetrical all-wheel drive as standard. There is no front-wheel-drive Impreza. That's the core of the value argument at this price: you're getting a genuine AWD hatchback starting at $26,595 MSRP, in a segment where most competitors charge extra for AWD or don't offer it.

Is the Impreza a good first car?

It's one of the better arguments in the segment — standard AWD, hatchback practicality, Subaru's safety reputation, and the lowest price of entry in the lineup at $26,595 starting MSRP for the Sport. For a new or teen driver in Southern California, the wet-road and freeway stability matter more than any spec sheet. We'll walk any family through it with no pressure, in person or by video.

Question not here? Text it to us — real person, real reply, within the hour, 9am–9pm PT.

Your Impreza Is A Text Away.

Name, number, trim — or just "help me pick." We handle the rest.

Start My Deal →
* MSRP does not include destination and delivery charges, tax, title, and registration fees. Destination and delivery includes handling and inland freight fees and may vary in some states. Prices, specifications, options, features, and models subject to change without notice. Select colors may be subject to an additional charge. For the numbers on a specific car, send us your details and we'll put the window sticker and your out-the-door figure in writing.
buyasubie.com is an independent site run by Jake Smylie, a sales associate at AutoNation Subaru Carlsbad. It is not owned, operated, or controlled by AutoNation or by Subaru of America, and the views here are his own. Vehicle prices shown are manufacturer MSRP from Subaru; dealer pricing and current inventory are confirmed directly with us, in writing.
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