BuyASubie · 2026 Impreza Sport

The Smart Money Starts Here.

For the first-Subie commuter — the buyer who wants the whole safety suite and real AWD without the payment creep. $26,595 starting MSRP — your out-the-door number comes in writing.

$26,595 starting MSRP

AWD standard — rare at this price

Full EyeSight + the 11.6-inch screen

🔑 2026 Impreza Sport

Let's Price Your Sport

Tell us who you are and what the car needs to do. We'll come back with the real out-the-door number — and an honest read on whether the RS is worth $2,900 more to you.

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You're in!

Expect a text within the hour (9am–9pm PT).

What You Get

Everything That Matters, Nothing Padded.

Sport is the least expensive way into a new Subaru — and Subaru didn't strip it to get there. The safety, the AWD, and the big screen are all standard. Here's the honest picture.

What Sport Includes

The entry point that doesn't feel like one.

Standard AWD — nothing else in this price range offers it
Full EyeSight — the same safety suite you'd get in the $50k Subarus
The 11.6-inch screen, standard — no upsell required to get the good dash
A practical hatch that swallows more than you'd guess — surfboard, dog, Costco run

The Honest Trade-Off

Adequate, not eager.

The 2.0-liter makes 152 hp — fine in town, working hard on the grade
This is the value pick, not the fun pick — if freeway merges are your daily test, that's the RS conversation
No shame in either answer — but you should pick it on purpose, not because someone talked you up a trim

$26,595 starting MSRP — your out-the-door number comes in writing before you set foot on a lot.

The Honest Ladder

Step Down? Step Up?

Step down?

There isn't one — Sport is where the 2026 Impreza starts, and it's the least expensive new Subaru, period. The entry point already includes the things that matter: standard AWD, full EyeSight, and the 11.6-inch screen. Nothing here is a stripped-down teaser designed to walk you up the ladder.

Step up?

RS at $29,495 — $2,900 buys the 180-hp 2.5-liter, sportier suspension, and 18s. Be honest about your commute first: if the drive is A-to-B and the 152 hp only annoys you a few times a month, keep the $2,900. The RS earns its price when you actually like driving, not when the extra power rides around unused.

No pressure either way — we make the same honest recommendation whether you spend $26,595 or $29,495.